This is only a brand name and does not represent its true nature.
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World Tree Day holds great significance for us because trees are the sole reason for our being. Our founder was a former fruit seller, and he once said that if he wanted to sell ice cream, he would first invest in trees. He ingrained this belief into our entire process, and we have followed it since our inception. We recently gave a name to this long-standing philosophy, and we call it Tree to Treat. It is an ode to everyone involved in the scoop that lands in your cup, from the farmers to the supply chain and our franchise partners. We released a new film to showcase this very journey. Simply put, Tree to Treat is an invitation to rediscover ice cream as a product of the earth, and it reflects how our brand has been a close ally of the land from the start. By focusing on fruit-based originals, this philosophy ensures that every scoop respects the journey from the farms to the consumer, and it maintains an authentic taste in every cup.
World Tree Day holds great significance for us, and we celebrated it by releasing a film to share our core philosophy. We call it Tree to Treat, and it means every original flavour begins on a tree. It ensures every scoop of ice cream respects the journey from Indian farms to your cup, and it maintains an authentic taste.
Mood Scoop ice cream is loved across the country, and a cup is usually devoured in no time at all, but this is in stark contrast to the process we follow. Our approach is slow and unhurried, because the original taste of our ice cream is precisely due to the small batches and the ample time we allow for creation. Our Tree to Treat campaign celebrates this very philosophy, and we firmly believe in respecting the timeline of our trees to bring you the best flavours. We have continued to grow over the years, yet we still make our ice cream with a lot of love, care, time, and originality, of course.
Tree to Treat is the name now given to the philosophy that has defined Mood Scoop since 1984. It represents the journey of a scoop starting from the fruit-bearing trees and extending through the farmers and the supply chain to the franchise partners. This ethos honours every team member involved and ensures that the final taste remains a shared legacy.
The founder, a fruit seller, understood the importance of fruit sourcing, seasonality, and quality from the ground up. In fact, Tree to Treat is a philosophy that the brand has followed since its inception, and it has only now been given a name. Hence, every ice cream at Mood Scoop genuinely does begin in nature.
Mood Scoop lives the Tree to Treat philosophy by sourcing fruits directly from farms and making ice cream in small batches using only fruits, milk, and sugar.
Tree to Treat is a long-term philosophy. While the brand released the Tree to Treat film on World Tree Day to introduce the name, this ethos has been at the very heart of the business since the beginning in 1984. It is far more than just marketing because it defines how the brand has always operated by respecting the fruit and its journey to the cup.